Website SEO and Off-Site SEO
How to Easily Optimize Your Website Search Engine Optimization
Search Engine Optimization (SEO) can be a bit intimidating. How do you get your little corner of the web found by the big guys? How can you stand out?
I’ve put together a cheat sheet you can download and reference, but here’s a quick rundown on how you can easily optimize your own SEO without hiring a professional!
Website SEO
This shows search crawlers what a website is all about. It helps search engines see that a page is a good search result because it is relevant and useful.
Optimize your website:
use H1 titles in your headers. They like that.
put meta tags and descriptions in your images and files. Don’t just keep the “original file name” - change it to reflect your business/project/etc.
Website Content:
put keywords in your text. In H1, H2, H3, etc.
use hyperlinks - link to other websites.
change the descriptions and titles in images and alternate text
Other tips:
use search-friendly URLs (no random bits of numbers and letters!)
have a clear site map
make sure your internal and external links are accurate
Off-Site SEO
This shows search crawlers that a website is important and valuable. It helps search engines see that a page is a good result because the brand and websites are authoritative.
Link to your website:
link to your social media of choice (Facebook, Instagram, TikTok, Twitter, YouTube, etc.)
link to other websites
link to business directory websites (LinkedIn, other directories)
Product and Service Reviews:
Google reviews
Other online review services - Yelp, Amazon, Trip Advisor, etc.
Social Media site reviews
Social Media:
Create social media accounts (but DON’T CREATE ALL THE SOCIAL MEDIA - ONLY CREATE ONES THAT YOU CAN MAINTAIN!)
submit your website to Google, Yahoo, Bing, etc. (instructions to submit your site data coming soon)
This list is simplified, of course, but it’s a great start to optimizing your site for SEO. I’m all about hiring professionals if need be, so that may still be a route you end up taking, but this handy sheet could give you the head start you need!
