Logo Reveal: BSC Consultant
In the fall of 2025, I was contracted to redesign a logo and create a branding guide for a consulting firm. They specialize in working with small to mid-sized cleaning companies and help them scale by identifying new business opportunities, improving bidding strategies, and positioning their services for high-value contracts.
The existing logo was a simple water drop with some “sparkles”. I mentioned to Ricardo that the current logo gave me the feeling that his business WAS a cleaning company, not one that worked WITH cleaning companies! My first drafts paired cleaning with buildings - trying to emphasize the partnership between corporations and cleanliness. Although Ricardo did like one of the drafts, it still wasn’t speaking to him. He wanted to keep as much of the existing logo as possible. So, I surrounded some buildings with his waterdrop and kept his quirky font as per his request. I kept the blue theme from his original logo, got rid of the gradient, and made sure there was contrast for text on digital media.
BSC Consultant Previous Logo
BSC Consultant New Logo
